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Pay per click is an advertising medium that is gaining more popularity each day. The most effective and largest is the Google AdWords. If you have a product or service you want to advertise you will pay Google to see your advertisement whenever someone search for specific keywords and that is how PPC works.
My introduction to Affiliate Marketing was through the Google Cash system that was selling through Clickbank. You could actually make money using only Google Adwords back then. You could easily purchase good keywords for what was then Google's minimum bid of .05 (five cents). I remember paying $1,000.00 a day for clicks at .05 a piece and doubling my money. Others did much better, I'm sure.
Pay-per-click ads like those available through Google Adwords can be a powerful, regular source of prospects for your products and services. However, whenever new clients have asked me to look at their Google Adwords campaigns, I begin to understand one element in Google's growth to more than a $6 billion market value.
I'm not sure why, but many of my clients who place pay-per-click search engine ads like those on Google or Yahoo become obsessed with finding the best keywords and totally neglect other factors in creating a profitable search engine advertising campaign. Often they install so complicated a keyword empire that they can't psychologically manage any other changes and leave their campaign running in such a way that it costs them way more than necessary.
If you have been following the changes that Google is making in the last few months you will begin to see a pattern. The most significant change I have seen that has opened many eyes to what is going on is the recent shutdown of PPC Legend, Perry Marshall.All his Ads have not been approved and the Ads are graded so low that they never appear. You must be aware that he spends nearly $1 million dollars yearly with Google.Question is why would they do that?
Did you know that the word "free" is searched over 600 million times monthly? This is according to the Google Keyword Research Tool. This demonstrates how Internet users are now, more than ever, looking for free stuff on the Internet. This is a bunch of people you want to keep away from because they will click your ads, only to arrive at your website, without any intention of making a purchase. To succeed with your Google Adwords campaign you must do everything possible to avoid "tire kickers" on your site.
When starting out, most Internet marketers are clueless when it comes to advertising on major search engines using Pay Per Click. Learn the top 5 ways to get your PPC campaign up and runing profitably.
